Friday, February 10, 2006

But Does The Rabbit Get a Signing Bonus?

The Associated Press tips us to a side agreement that's part of the deal announced this week for veteran sports announcer Al "Do You Believe In Miracles?!" Michaels to move from ABC where he was chiefly known as the voice of Monday Night Football over to NBC where he will handle the play-by-play for NBC's Sunday night NFL games that will air starting next season.

The AP reports thast as part of the deal, NBC, which also owns Universal Studios, is handing over rights to Disney, which owns ABC, for the first animated character created by Walt Disney and the forerunner to Mickey Mouse.

His name was Oswald the Lucky Rabbit, and the cheeky bunny was created in 1927 by Disney and his chief creative partner, Ub Iwerks, at the request of Carl Laemmle, the founder of Universal Pictures.

Michaels takes it all in stride, saying, "Oswald is definitely worth more than a fourth-round draft choice," Michaels said, referring to what the Kansas City Chiefs gave the New York Jets as compensation for releasing coach Herm Edwards from his contract. "I'm going to be a trivia answer someday."

This little story is more interesting to me since I'm currently reading "The Big Picture: Money and Power in Hollywood" by Edward Jay Epstein. This fascinating read charts the evolution of the movie business from the early pre-TV days of the studio system when most of the countries population went to the movies on a weekly basis, and most of the films targetted adult audiences, to today's business where most of the films seek to appeal to teens and pre-teens who spend money on merchandise and will see a movie multiple times.

I just finished reading about Disney's early days, as he is given a lot of credit for this evolution, and his work with Iwerks. Oh, and no sarcastic responses about my previous post being about Han Solo as I read a book that in part decries the system that begat Star Wars, Indiana Jones, et al.

Michaels Traded for Cartoon Rabbit [AP via Yahoo!]

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